I am not in the UK, do I still need to pay VAT?

All customers based in the European Union (EU) can purchase VAT free. You may be asked by your country's custom department to pay VAT locally at your country's VAT rate. The goods must be shipped outside of the UK.

All customers outside the EU can purchase VAT free.

All customers inside the UK, whether VAT registered or not, with product delivered to the UK, must pay VAT.