I am not in the UK, do I still need to pay VAT?

Customers based in the European Union (EU) with a valid VAT number can purchase VAT free so long as the goods are being delivered outside of the UK. You can enter your VAT number in the checkout (or when you create an account) and the VAT will be removed automatically. The goods must be shipped outside of the UK.

All customers outside the EU can purchase VAT free.

All customers inside the UK, whether VAT registered or not, with product delivered to the UK must pay VAT.