bug labs democratise gadget design & manufacture

bug labs has come out of stealth mode at last. If you’ve got a gadget in you screaming to get out then I’ve got good news.

What is the BUG?

The basic concept behind Bug is that you have a basic gadget chassis called BUGbase which you program. You can then plug into the chassis a number of add on modules called BUGmodules like GPS, touch sensitive LCD, accelerometer motion detector & digital camera. More BUGmodules like a mini-keyboard and speaker, are due early next year.

What will BUG mean for you?

Gadget design just got a whole lot more accessible. Prior to the BUG, you’d need a serious amount of money to design, manufacture and program your gadget. All without really knowing whether there was any demand for your gadget.

Time to market will be compressed. A typical hardware production process takes a long time. First design your product, then have a test run produced then re-design and so on. BUG shortens that process considerable. At the very least you can prototype your gadget very quickly.

Niche gadgets will now be viable. One of the biggest fixed costs in creating any device is creating the moldings. Whether you make one device or a million the cost of the moldings is the same. BUG changes that, you don’t need to create a molding!

There is a blog for you to keep up with all things Bug. Bug is shipping Q4 2007!. More BUGmodules are due Q1 2008.

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This entry was posted on Monday, November 5th, 2007 @ 10:36 am on the category General. You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site.